Your stores get one star for an outage, a bill or a number port that went wrong. Repmanager answers every Google review of every store in line with the brand, and routes the real problems to the people who can fix them.


Manchester
Problem
Third visit about my number port, and every time the store sends me back to customer care.
Answered with AI
Sorry, Daniel, three visits for one number port is three too many. Send us your account number and Mark, our store manager, will sort it out with you today.
A customer choosing between two stores picks the one with the better rating and the better replies. With a hundred Google profiles you can't keep up with separate logins and good intentions. Repmanager turns it into one workflow.
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Own stores, franchise stores and partner stores. See per location what's coming in, what's still open and which store is falling behind.
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Four- and five-star reviews get an automatic reply in the brand's tone. Complaints reach a person first.
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Head office sets tone, form of address and words that are off limits. Every reply sounds like the same brand, whether it comes from Manchester or Leeds.
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Reputation score, response rate, response time and top complaints per store, next to your own KPI targets. Ready for every regional review.
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A branch manager sees and answers only their own store's reviews, while head office sees everything. Unlimited users and teams.
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A review with a legal or media threat, spam or an urgent complaint gets no automatic reply. For an urgent complaint, your team is notified straight away.

50+
trusted partners




Because customers review what they can find: the store around the corner. An outage, a bill or a cancellation that gets stuck lands on your store's Google profile. Leave it unanswered and every next customer sees a store that doesn't listen. We call it the wrong-counter review. Repmanager gets it to the right counter.
Both, each with its own role. The store acknowledges and thanks, customer care resolves. In Repmanager you assign the review to a colleague or team with an internal note, so the public reply never goes stale.
Customers. 8 in 10 consumers are more likely to choose a business that responds to all its reviews, but half are put off by generic template replies. That's why the AI writes every reply to fit the review.
Every store answered, every problem at the right counter.
Book a 15-minute demo. We'll show you how it works for a network like yours.
Everything a store network needs to answer every review well, without hiring extra people.
Notifications
Get notified the moment a new review comes in. Know within minutes what's happening, even outside office hours. Combine notifications with automation for immediate follow-up. That way you meet 24-hour response targets without extra workload.
AI-driven replies
The AI writes responses in your tone of voice, trained on your own guidelines and exceptions per location. You decide whether to send, edit, or auto-publish, one click and the reply is ready.
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Advanced review automation
Set the rules for when Repmanager replies automatically, based on stars, sentiment or keywords. Link the trigger to your trained AI or to fixed templates, organization-wide or per location.
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Central review management for multi-location accounts
Manage all reviews from all your locations in one dashboard, filter by location or location group, and see exactly where action is needed. No scattered tabs, no forgotten replies, just one central overview for the entire business.
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Roles and user management
Give location managers access to their own location while you keep oversight from a master account. Decide per role who can reply to reviews, change settings, or just view.
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Review analytics
Track your reputation per location, per brand and over time in clear dashboards. See which locations score best, where complaints keep coming back and where there is room to grow, without having to build a spreadsheet.
Pricing depends on the number of locations. Outside Europe? Book a call and we'll quote you directly.
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€39
ex. VAT
per month
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€149
ex. VAT
per month
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€32
ex. VAT
per month, billed yearly
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€124
ex. VAT
per month, billed yearly
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
Practical lessons from organisations with many locations. Read them before you sit down with your store managers.
Three models for dividing the work between head office, branches and AI.
Which reviews to answer automatically, and which not.
Working through hundreds of unanswered reviews without it looking fake.
Why branch managers let reviews slide, and what does work.
When to name a channel, and which one.
What customers write about waiting, and how to reply.
Last updated October 2026 by Bob Pieterse, co-founder.
Yes. You give a franchisee the Branch manager role for their own store. The organisation's AI guidelines apply to every location without its own settings; a store with its own settings overrides them. Want to see where your stores stand first? Request a free reputation check.
Pro is €149 a month (€124 billed yearly) with 5 locations included, expandable up to 70. From 70 locations we work with a tailored Enterprise plan. A telecom chain with a hundred stores is Enterprise.
No. For multiple locations we help with onboarding and AI setup: connecting your Google Business Profiles, setting roles per store and aligning the AI with your brand and stores.
Yes. You decide which reviews get an automatic reply: by star rating, sentiment or words in the review, and after how long. Everything else waits for a person. Rep Shield holds back urgent negative reviews and notifies your team straight away.