Multi-brand management: How Hans Jongerius efficiently manages 5 car brands
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The challenge: Different brands, one standard
Hans Jongerius is a well-known dealer group in the Utrecht region and South Holland. With locations in Woerden, Gouda, and IJsselstein, they serve a broad audience and operate across multiple market segments.
The challenge is not volume alone. It is diversity.
Alongside high-volume brands like Renault and Dacia, the group is introducing newer brands such as Farizon, Omoda, and Jaecoo.
That created two practical pressures:
- Time pressure: Manually monitoring and replying to reviews across three locations took around 30 minutes every day.
- Brand trust building: For new brands, every review is a chance to build credibility. A slow response is a missed opportunity for customer confidence and Local SEO visibility.
The team needed a scalable way to handle a growing flow of customer feedback without adding headcount, while keeping replies consistent and brand-appropriate.
The solution: Smart, location-based automation
Hans Jongerius implemented Repmanager.ai to automate day-to-day review responses so the team can focus on customers in the showroom and on the service floor.
- Local relevance by location: The AI is configured for the local context of Woerden, Gouda, and IJsselstein, so responses feel grounded and personal rather than generic.
- Multi-brand context awareness: Whether a customer is happy with a Dacia Jogger or an Omoda E5, the AI recognises the brand and context and responds accordingly.
- Automation of repetitive work: Repmanager.ai takes over standard positive reviews, removing the daily “typing burden” while keeping response quality consistent.
This turns Google review responses into a structured workflow: fast for positive feedback, and focused attention where human judgment matters.
Want to work more efficiently, like Hans Jongerius?
Whether you manage 3 or 30 locations, Repmanager.ai scales with you. Start today.
Trusted by professionals
Our beta access users rate RepManager 4.8 out of 5 stars. Why? Because smart review management works.
Bochane Groep
“Negative reviews could delay or even cost our deals.
“Previously, it took our team hours to manually monitor and answer reviews. Now RepManager automates this process, allowing us to
“Our customers expect top service. By responding quickly and professionally to reviews via RepManager.ai, we show that we listen to feedback and always strive to improve. This has given our customer satisfaction a significant boost.”
"With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time is spent with customers in the showroom."
