Hotel review management for hotel groups
Every Google review of every hotel gets a reply in that hotel's own voice. Your general managers get their evenings back, and head office sees in one dashboard where guests are unhappy.
Edinburgh
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Problem
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Lovely hotel, but by 7:30 the breakfast buffet was half empty and the air conditioning in our room didn't work.
Answered with AI
Thank you, James, and sorry about breakfast and the air conditioning. Both should have been better. We've passed breakfast on to the kitchen and had the room checked. Feel free to email our front office if you'd like to talk it through.
Why do hotel groups choose Repmanager?
A guest choosing between your hotel and the one next door reads your Google reviews first, and especially how you answered the bad ones. Repmanager makes sure there is always a good answer there, even when the GM is on holiday.
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Every hotel on one screen
See what's coming in per hotel, what's still open and where a complaint has been sitting too long. No more separate logins for every Google profile.
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Glowing reviews answer themselves
Four- and five-star reviews get an automatic reply in your tone. Your team spends its time on the complaints that matter.
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One group style, each hotel's own voice
Head office sets the rules: tone, form of address, words that are off limits. Each hotel adds its own team name and contact. Recognisable as a group, personal as a hotel.
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Know which hotel is falling behind
Reputation score, response rate and top complaints per hotel, next to your own KPI targets. You see at once where to step in.
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Each GM runs their own hotel
Every general manager handles their own hotel while head office sees everything. Unlimited users, so front office and guest relations can join in too.
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Guests from all over Europe
A German guest gets a reply in German, a French guest in French. The AI answers in the language of the review.
You decide what runs automatically.
How Repmanager works for your hotel group
50+
trusted partners
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5.0
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With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes a day. That time goes to customers in the showroom
Robin Jongerius
Hans Jongerius
5.0
With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes a day. That time goes to customers in the showroom
Robin Jongerius
Hans Jongerius
You already answer Booking.com. Why Google too?
Because Google is your shop window. Your Google rating sits at the top of Search and Maps, and Google increasingly summarises your reviews with AI, complaints included. A guest who sees unanswered bad reviews there books next door. Repmanager takes Google, Klanten Vertellen and Kiyoh off your hands. And Booking.com and Tripadvisor? We're happy to work out a workflow that fits, together with you and your account manager at those platforms.
What does a reply get you?
More reviews and a better rating. Hotels that start replying consistently receive 12% more reviews on average and a higher rating. And the next hesitant guest can see someone is listening.
How much work is it?
Very little. Connect your hotels' Google profiles, set the tone and the rules, and the glowing reviews take care of themselves. Your team only sees the reviews that need real attention.
Never leave a bad review unanswered again.
Book a 15-minute demo. We'll show you how it works for a group like yours.
What features does Repmanager offer?
Everything a hotel group needs to answer every review well, without hiring extra people.
Notifications
Get notified the moment a new review comes in. Know within minutes what's happening, even outside office hours. Combine notifications with automation for immediate follow-up. That way you meet 24-hour response targets without extra workload.
AI-driven replies
The AI writes responses in your tone of voice, trained on your own guidelines and exceptions per location. You decide whether to send, edit, or auto-publish, one click and the reply is ready.
Read more
Advanced review automation
Set the rules for when Repmanager replies automatically, based on stars, sentiment or keywords. Link the trigger to your trained AI or to fixed templates, organization-wide or per location.
Read more
Central review management for multi-location accounts
Manage all reviews from all your locations in one dashboard, filter by location or location group, and see exactly where action is needed. No scattered tabs, no forgotten replies, just one central overview for the entire business.
Read more
Roles and user management
Give location managers access to their own location while you keep oversight from a master account. Decide per role who can reply to reviews, change settings, or just view.
Read more
Review analytics
Track your reputation per location, per brand and over time in clear dashboards. See which locations score best, where complaints keep coming back and where there is room to grow, without having to build a spreadsheet.
How much does Repmanager cost?
Pricing depends on the number of locations. Outside Europe? Book a call and we'll quote you directly.
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€39
ex. VAT
per month
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€149
ex. VAT
per month
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€32
ex. VAT
per month, billed yearly
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€124
ex. VAT
per month, billed yearly
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
How other groups handle it
Practical lessons from organisations with many locations. Read them before you sit down with your GMs.
Who replies to which review?
Three models for dividing the work between head office, branches and AI.
Automatic or reviewed first?
Which reviews to answer automatically, and which not.
Clearing a backlog
Working through hundreds of unanswered reviews without it looking fake.
When branches don't reply
Why location managers let reviews slide, and what does work.
Hotel reviews on Booking, Tripadvisor and Google
How the scores on the three platforms compare.
Reviews and AI visibility
Why AI assistants read your reviews before they recommend you.
What hotel groups ask us
Last updated October 2026 by Bob Pieterse, co-founder.
Does Repmanager connect to Booking.com or Tripadvisor?
Repmanager connects to Google, Klanten Vertellen and Kiyoh. For Booking.com and Tripadvisor we're happy to work out a workflow that fits, together with you and your account manager at those platforms. Want to see where your hotels stand on Google first? Request a free reputation check.
Can each hotel have its own tone of voice?
Yes. The group's AI guidelines apply to every hotel without its own settings. A hotel with its own settings overrides them, with its own tone, team name, signature and contact channel.
What does review management cost for a hotel group?
Pro is €149 a month (€124 billed yearly) with 5 locations included, expandable up to 70. For a single hotel Lite is often enough (€39 a month, €32 billed yearly). From 70 locations we work with a tailored Enterprise plan.
Do we stay in control of automatic replies?
Yes. You decide which reviews get an automatic reply: by star rating, sentiment or words in the review, and after how long. Everything else waits for a person. With Rep Shield you always hold back reviews about injury, discrimination or a legal threat.