Have full control over your customer reviews with the Review Manager
All customer feedback in one place, organized, searchable and immediately actionable. The Review Manager is Repmanager's beating heart. This is where all Google reviews come in, from all your locations, in one central environment. No more separate tabs. No Excel sheets. No forgotten comments. One place where you can immediately see what customers say, where and when.
Whether you have one location or dozens: with the Review Manager, you can maintain an overview and control.
Amsterdam
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Issue
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Very disappointed with the service. The appointment was canceled and the staff seemed very disinterested.
Answered automatically
What a shame to hear, Ben. We take our service level very seriously. Therefore, please contact our branch manager Mark Jansen on 020-123 456 so that we can come to an appropriate solution.
Choose how to respond
In the Review Manager, you can view all incoming reviews on one central timeline. You can see at a glance what is being said, at what location, with what sentiment and what urgency. For companies with multiple branches, it is possible to filter reviews by location or location group. This way, you can see exactly which locations score well, and where adjustments need to be made. This makes it particularly suitable for franchises, chains or SMEs with multiple teams that take customer feedback seriously.
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Everything in one timeline
APK complaints, sales experiences and workshop feedback - all categorized by type of interaction. From test drive to aftersales.
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Filter by location (group)
Perfect for organizations with multiple offices or teams. Everyone works from the same review environment.
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Suitable for franchises
Perfect for organizations with multiple offices or teams. Everyone works from the same review environment.
Manual or automatic replies to sentiment, stars and keywords. Adjustable by location.
Smart filters for
targeted follow-up
Create order by filtering for outstanding, old, or already answered reviews. Immediately filter the reviews that are important to you at that moment. No noise, get started right away.
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Sentiment
The AI reads each review and sets the tone. Do you want to get rid of the negative reviews first on a busy Monday morning? One click. Trigger words like “disappointed” or “bad contact” are marked separately so they never disappear between compliments.
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Intention
Not every review deserves the same response. A compliment can be done in two sentences. A complaint requires a personal response. A question wants a concrete answer. Filter by the category that matches the time you have.
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Status
Unanswered, automatically, manually, or modified. Each review has a clear status. This way, you can see in one view which reviews are still open, which ones the AI has already dealt with and which have been modified by a colleague. No duplication of work, no forgotten response.
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Urgency
One star, a trigger word, or a review that has been open for three days, you don't want to leave them at the bottom of the stack. The urgency filter brings them to the top. What can wait until tomorrow stays there.
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Spam
Spam out, real reviews in. Rep Shield recognizes suspicious reviews automatically. copy-paste texts, short-tempered competitors, or accounts that have never been anywhere before. You can find them under your own filter and report them to Google with one click. This way, your average remains an honest reflection of who really stopped by.
Context by review, at a glance
For each review, you can see which location, what the sentiment is, and whether it concerns a compliment, a question or a complaint. Reviews waiting for an answer are immediately noticeable. You don't have to look for what's urgent. That's already there.
From the same overview, you open the review, read the draft response that the AI has prepared, and send it immediately or modify it. No switching between tabs, no copying and pasting.
Respond easily with AI
You'll see a review coming in. You click “Generate with AI”. Repmanager creates an answer in the tone of your brand: no generic text, but a response that matches what the guest wrote.
Do you like it? You send it immediately. Do you want to change something? You edit it yourself. Do you want a different perspective? You generate a new variant. The control stays with you, not the typing.
Review Manager as a workplace, not just an inbox
Each review has metadata that tells you something immediately: when the review was posted, when it was retrieved, and when it was answered. You see the location, the number of stars, the sentiment and the category. And you'll see the status: unanswered, answered automatically, answered manually, or adjusted.
For reviews that require more attention, there is a note field. You write what you want in it: an internal explanation, an appointment with a colleague, a reminder for the regional manager. The note is visible to the team members you appoint, and no one else. This way, the context stays with the review, instead of disappearing somewhere in a mail chain.
50+
Reliable partners
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5.0
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“With three branches and growing brands such as Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time goes to customers in the showroom.”
Robin Jongerius
Hans Jongerius
What are Repmanager's prices
Calculate how much Repmanager costs for your organization
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$29
ex. VAT
Monthly
Features:
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
Email support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$149
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solution
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$24
ex. VAT
Monthly
Includes
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
Email support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$124
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs.
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solutions
Managing multiple locations? We'll set up a custom trial
We'll look at your structure together and configure Repmanager for your locations.
FAQs
Everything you need to know about Repmanager
Which reviews can I see in the Review Manager?
In the Review Manager, you can see all connected reviews in one central place, including Google Reviews and client reviews. For each review, you can see which location it belongs to, how many stars were given, the sentiment and whether the review has already been answered.
Can I filter reviews by location, status or urgency?
Yes. You can filter reviews by location, location group, status, sentiment, urgency and spam. This makes it easy to quickly view unanswered reviews, negative reviews or reviews from a specific location.
Can I reply to reviews directly from the Review Manager?
Yes. You can reply directly from the Review Manager. You can write a response yourself, generate an AI reply or edit an existing response before publishing it.
Can multiple team members work together in the Review Manager?
Yes. The Review Manager is built for collaboration. Team members can be given roles and permissions, so they only access the right locations or review tasks. You can also add internal notes, keeping context, agreements and follow-up attached to the review.