8 locations, 13 Google profiles: How Nieuwendijk keeps multi-brand review management under control with AI
The challenge: Digital fragmentation across brands and profiles
Nieuwendijk is a well-known name in the Greater Amsterdam and Haarlemmermeer region, but the online setup is more complex than it looks. While the group has 8 physical locations, they manage 13 Google Business Profiles.
In one place (for example, Aalsmeer), there are often two separate digital storefronts: one for Renault and one for Dacia.
That created two practical problems for the marketing team:
- Brand split pressure: A review of a Dacia Private Lease deal needs a different tone of voice and brand feel than a review of a new Renault Austral.
- An administrative maze: Constantly logging in and out of 13 accounts to track reviews across maintenance, sales, and service led to an inefficient workflow and a daily time leak of roughly 30 minutes.
For Nieuwendijk, the task was clear: simplify multi-profile Google review management without losing brand identity, speed, or consistency.
The solution: One dashboard for multi-brand AI review management
Nieuwendijk uses Repmanager to streamline this complexity. Repmanager acts as a central hub for all 13 profiles, making online reputation management scalable again.
- Brand-specific AI responses: The AI recognises which profile the review is posted on. If it comes in on Dacia Nieuwendijk, it replies in Dacia’s direct, accessible style. If it comes in on Renault Nieuwendijk, the reply aligns with Renault’s more refined brand values.
- Topic recognition: Whether a review is about a workshop visit, buying a used car, or Private Lease, Repmanager understands the topic and incorporates it in the response.
- More time for marketing: Because the bulk (standard 4 and 5-star reviews) is handled automatically, Annemieke has more room for campaigns and strategy instead of repetitive typing.
This keeps responses consistent across every Google Business Profile while supporting Local SEO through fast, relevant, and on-brand replies.
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Our beta access users rate RepManager 4.8 out of 5 stars. Why? Because smart review management works.
Bochane Groep
“Negative reviews could delay or even cost our deals.
“Previously, it took our team hours to manually monitor and answer reviews. Now RepManager automates this process, allowing us to
“Our customers expect top service. By responding quickly and professionally to reviews via RepManager.ai, we show that we listen to feedback and always strive to improve. This has given our customer satisfaction a significant boost.”
"With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time is spent with customers in the showroom."
