Rep Shield

Stop spam reviews with Rep Shield

Rep Shield is Repmanager's layer of security. A safety net that ensures that the AI does not simply respond to reviews that deserve human attention. Spam, sensitive topics, or angry complaints first pass Rep Shield before a single letter is written.

With adjustable rules per organization or location, you decide what the AI can answer and what not. And if anything escalates, the right team knows right away.

Whether you have one branch or fifty, with Rep Shield, the AI works quickly where it can, and safely where it needs to.

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Learn more about the features

Amsterdam

Issue

Ben Jacobs

Amsterdam, North Holland

Very disappointed with the service. The appointment was canceled and the staff seemed very disinterested.

Answered automatically

What a shame to hear, Ben. We take our service level very seriously. Therefore, please contact our branch manager Mark Jansen on 020-123 456 so that we can come to an appropriate solution.

Rep Shield

The safety net behind every automatic response

Rep Shield analyses each incoming review before the AI responds. Suspicious, sensitive or urgent reviews are filtered out and forwarded to a person. This prevents the AI from accidentally responding to a fake account, a legal complaint, or a crisis that requires immediate attention.

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Adjustable by location

Each branch has its own risk profile. Set an organization-wide standard and adjust rules per location where necessary.

Directly linked to your workflow

Notifications via email or webhook. Plug Rep Shield into Slack, Teams, or your ticket system and never miss a critical review.

Works alongside the AI, not against it

Safe reviews simply receive an automated response. Only what deserves attention is put aside.

Manual or automatic replies to sentiment, stars and keywords. Adjustable by location.

With Repmanager, you get all the tools you need to take your online reputation seriously in the automotive industry without spending a lot of time or effort

Filters

Five ways Rep Shield protects your reputation

Rep Shield is not an on/off switch, but a set of smart filters that you can set as you wish. For each filter, you decide whether a review is held, answered with a standard message, or forwarded to a colleague.

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App Only

For integrations and automated links. Access via API, without dashboard rights. Ideal for connections to external systems.

Connector

For partners or suppliers who only need to manage connections and locations. No access to reviews or content features.

Members

For team members who are allowed to view reviews and invitations. Perfect for colleagues who watch without actively responding.

Manager

For branch managers and team leads. Full control over car responses, AI guidelines, team members, and location settings within their assigned locations.

Admin

For those ultimately responsible. Access to everything, including subscription management and organization-wide settings. The role for those who have to see the full picture.

Set your own escalation rules

In the Rep Shield settings, you decide what happens for each filter. Hold for human review, automatically reply with a standard message, or forward directly to a colleague. Test the rules on existing reviews and adjust them until they work exactly how you want them to. Perfect for organizations with multiple locations or strict compliance requirements.

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Always have context for every decision

Rep Shield not only looks at the text of a review, but also at the reviewer's star rating, language, location, and history. Based on that complete picture, it is determined whether the AI can respond or whether a person takes over. This way, there are no automatic responses to reviews where that would be unwise.

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Why this works

Rep Shield prevents one wrong AI response from damaging your reputation. You keep the speed of automation without the risks. Spam stays out, sensitive reviews get human attention, and urgent complaints land directly to the right person. One safety net. No blind spots. Always in control.

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50+

Reliable partners

5.0

“With three branches and growing brands such as Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time goes to customers in the showroom.”

Robin Jongerius

Hans Jongerius

Pricing

What are Repmanager's prices

Calculate how much Repmanager costs for your organization

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Lite

For organizations with one location that want to manage reviews professionally and systematically.

$29

ex. VAT

Monthly

Try free for 14 days

Features:

Manage Google reviews

Manage customer reviews

Smart, customizable review notifications

Automatic replies with auto-reply

Trainable AI in your tone of voice

1 user

1 location

E-mail support

Unlimited AI replies

Comprehensive review analytics

Google Business Profile integration

Fully automated AI auto-reply

FAQs

Everything you need to know about Repmanager

Is your question not listed? Get in touch

What exactly does Rep Shield do?

Rep Shield checks incoming reviews before an automated AI reply is published. Reviews involving spam, sensitive topics, legal signals or urgent complaints can be held back for human review first.

When does Rep Shield hold back a review?

You can largely decide this yourself with configurable rules. Reviews can be checked based on sentiment, star rating, language, spam, urgency, location or specific topics that require extra attention within your organisation.

Can Rep Shield be configured differently per location?

Yes. You can set organisation-wide rules and adjust them per location. This is useful when certain locations have a different risk profile, contact person or escalation process.

What happens to a review that is held back?

A held-back review is not automatically answered by the AI. Depending on your settings, it can be kept for manual review, forwarded to a colleague or sent as a notification via email, Slack, Teams or a ticketing system.