The AI reads each review and sets the tone. Do you want to get rid of the negative reviews first on a busy Monday morning? One click. Trigger words like “disappointed” or “bad contact” are marked separately so they never disappear between compliments.

Not every review deserves the same response. A compliment can be done in two sentences. A complaint requires a personal response. A question wants a concrete answer. Filter by the category that matches the time you have.

Unanswered, automatically, manually, or modified. Each review has a clear status. This way, you can see in one view which reviews are still open, which ones the AI has already dealt with and which have been modified by a colleague. No duplication of work, no forgotten response.

One star, a trigger word, or a review that has been open for three days, you don't want to leave them at the bottom of the stack. The urgency filter brings them to the top. What can wait until tomorrow stays there.

Spam out, real reviews in. Rep Shield recognizes suspicious reviews automatically. copy-paste texts, short-tempered competitors, or accounts that have never been anywhere before. You can find them under your own filter and report them to Google with one click. This way, your average remains an honest reflection of who really stopped by.