Built from SEO practice.
Repmanager didn't start as a product, but as a solution for one client. At our SEO agency Dibbes, we watched a dealer group struggle with hundreds of reviews spread across dozens of Google profiles, with no time to respond properly. So we built a tool for it ourselves. It worked so well that we developed it into a platform any business can use. And over the past year, a new dimension was added: AI systems like ChatGPT and Google AI factor reviews and review responses into their recommendations. What started as a time-saver is now also one of the few AI visibility factors you actually control.
Amsterdam
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Probleem
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Erg teleurgesteld in de service. De afspraak werd afgezegd en het personeel leek zeer ongeïnteresseerd.
Automatisch beantwoord
Wat vervelend om te horen, Ben. Wij nemen ons serviceniveau uiterst serieus. Neemt u daarom gerust contact op met onze vestigingsmanager Mark Jansen via 020-123 456, zodat we tot een gepaste oplossing kunnen komen.
Why we started Repmanager
Because the existing solutions fell short. Generic AI tools write responses stripped of any brand identity, and for businesses with multiple locations things really break down: every location has its own team, its own customers and sometimes its own brand. In automotive, importer KPIs on response speed and review scores add another layer. We wanted software that truly learns an organization's tone of voice, down to the individual location. That became Repmanager. Today, more than 35 businesses use the platform, from dealer groups like Stam Group and Bochane to restaurant chains with international locations.
Who's on our team?
Repmanager is built by a small team with product, marketing and development under one roof. That keeps the lines short: customer feedback often makes it into the product within weeks. Everyone listed below works with reviews every day, for Repmanager itself or for the clients we help through Dibbes.
Bob Pieterse
Strategy, sales and partnerships. Bob is often the first face you'll see at Repmanager. He builds the relationships with dealer groups and partners, and makes sure what customers need finds its way into the product and the roadmap.
Max Meegens
Strategy and marketing. Max comes from technical SEO and helps set the direction for Repmanager. He translates what Google and AI systems do with reviews into the platform's positioning, and writes a large part of the copy you're reading on this site.
Rodney de Jong
Development. Rodney builds the platform: from the Google Business Profile integration to the AI configuration module that lets you train the tone of voice per location. When a customer requests a feature, chances are Rodney is the one who builds it.
David Gabrić
Marketing and automation. David makes sure Repmanager's marketing not only runs well, but is set up smartly: from campaigns to the automation behind them. If it can be done manually, he can usually make it run automatically.
Zahir Kaya
Website design and management. Zahir is responsible for the design and upkeep of the Repmanager website. His starting point: anyone landing here should understand within seconds what the platform does and why it matters.
Managing multiple locations? We'll set up a custom trial
We'll look at your structure together and configure Repmanager for your locations.
