From time-consuming admin to strategic impact: How Stam scaled AI Review Management across 20 locations
+5 hours
weekly time savings
100%
focus on complex reviews
20 locations
successfully scaled
“By using Repmanager, we protect Stam’s brand style in our responses to Google reviews and save a significant amount of time every week. You can teach the system a lot, so the responses are now at a level we previously achieved only by writing them manually. Repmanager also keeps adding new features based on our experiences and they are flexible and fast when implementing improvements. I recommend working with Repmanager to anyone.”
Daniëlle
Position at Stam Group
Tl;DR:
Stam struggled with manually responding to reviews across 20 locations. With Repmanager.ai, they now save around 5 hours per week, strengthen Local SEO automatically, and maintain full control over their brand voice.
The Challenge: Growing pains in online reputation management
With 20 active locations ranging from Renault and Dacia dealerships to body repair and service garages, review management had become a daily workload for Stam.
The marketing team spent about an hour every day typing responses by hand. That created three core problems:
- Inefficiency: Valuable time was lost on repetitive work.
- Inconsistency: It was difficult to maintain one consistent tone of voice across all locations.
- Slow response time: During busy periods, reviews sometimes stayed unanswered for too long, which negatively impacts customer experience.
The Solution: Repmanager as an AI Review Assistant
Stam implemented Repmanager.ai to turn review responses from reactive manual work into a proactive online reputation management strategy.
- Automation for positive reviews: All 4 and 5-star reviews are now answered immediately and automatically.
- Brand voice built in: The AI is trained to write in Stam’s specific style: professional, warm, and on brand.
- Local SEO boost: This became the lever for growth. Stam uses Repmanager.ai to dynamically include strategic keywords in responses, such as “Renault used cars” or “body repair [city]”. This helps locations rank stronger in Google’s local results while keeping replies natural and relevant.
Ready to automate your reputation management?
Stop manually typing hundreds of responses. Start your free trial with Repmanager.ai today and see how much time you can save.
Reviews
Trusted by professionals
Our beta access users rate RepManager 4.8 out of 5 stars. Why? Because smart review management works.
Daniëlle Stam
Marketing Manager Stam Group
Roger van Bulken
Marketing Manager
Bochane Groep
Bochane Groep
Annemieke Ekkerman
Marketing Manager Nieuwendijk
Robin Jongerius
Hans Jongerius
“Negative reviews could delay or even cost our deals.
“Previously, it took our team hours to manually monitor and answer reviews. Now RepManager automates this process, allowing us to
“Our customers expect top service. By responding quickly and professionally to reviews via RepManager.ai, we show that we listen to feedback and always strive to improve. This has given our customer satisfaction a significant boost.”
"With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time is spent with customers in the showroom."
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From time-consuming admin to strategic impact: How Stam scaled AI Review Management across 20 locations