Reputation management software for car dealerships and dealer groups
Every review, every rooftop, every brand in one place. Reply in your own voice, decide what goes out automatically, and show the manufacturer you have it under control. Dutch dealer groups like Stam and Bochane save 4 to 5 hours a week.
Amsterdam
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Problem
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Very disappointed with the service. The appointment was cancelled and the staff seemed completely uninterested.
Answered automatically
Sorry to hear that, Ben. We take our service standards very seriously. Please reach out to our location manager Mark Jansen at 020-123 456 so we can find a fitting solution.
Why dealer groups choose Repmanager
Built for groups with many rooftops, brands and Google Business Profiles, and a manufacturer that keeps score.
1
Sales and service, each their own reply
Sales reviews and service department reviews ask for different answers. Add the services you offer to your AI guidelines, so a service complaint never gets a showroom reply.
1
Review automation with rules
Reply rules by star rating, sentiment and keywords answer positive reviews automatically, in your voice. Complaints reach a person first.
1
AI that follows your guidelines
Set AI guidelines for the whole organization or per location: tone, reply length, contact person and the words you never want to see in a reply.
1
Insight per location
Track rating, response rate and response time per location against your KPI targets. See which rooftop is falling behind, and why.
1
Multi-user and roles
Manage every location from one dashboard. From head office to each rooftop: one overview, full control.
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Multi-location control
Let location managers handle their own location, while you keep the overview from a master account.
Manual or automatic replies based on sentiment, stars, and keywords. Configurable per location.
How Repmanager works for your dealership
50+
trusted partners
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5.0
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With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes a day. That time goes to customers in the showroom
Robin Jongerius
Hans Jongerius
5.0
With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes a day. That time goes to customers in the showroom
Robin Jongerius
Hans Jongerius
What is reputation management for car dealerships?
It's how a dealer group handles what customers say about it online: collecting reviews, replying, spotting recurring complaints and showing progress to the manufacturer. For one store that's a side task. For a group with dozens of Google Business Profiles across sales, service and pre-owned, it's an operating process, and often nobody owns it.
Why is it harder for a dealer group?
One rooftop can run a profile per brand, plus service and pre-owned. Sales and service reviews need different replies. Manufacturers and importers increasingly score rating and response per location. And between head office and busy store managers, reviews fall through the cracks.
What 204,976 dealer reviews show
In our study of the 30 largest dealer groups in the Netherlands, 53.1% of 1- and 2-star Google reviews never got a public reply (all years combined). Angry customers also waited longest: a median of 48 hours, versus 26 hours for praise.
Bochane cleared a backlog of 2,000+ reviews.
Book a 15-minute demo. We'll show you how it works for your rooftops.
What features does Repmanager offer?
One place for every review, AI replies in your voice, reply rules, Rep Shield, team roles and a dashboard per location.
Notifications
Get notified the moment a new review comes in. Know within minutes what's happening, even outside office hours. Combine notifications with automation for immediate follow-up. That way you meet 24-hour response targets without extra workload.
AI-driven replies
The AI writes responses in your tone of voice, trained on your own guidelines and exceptions per location. You decide whether to send, edit, or auto-publish, one click and the reply is ready.
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Advanced review automation
Set the rules for when Repmanager replies automatically, based on stars, sentiment or keywords. Link the trigger to your trained AI or to fixed templates, organization-wide or per location.
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Central review management for multi-location accounts
Manage all reviews from all your locations in one dashboard, filter by location or location group, and see exactly where action is needed. No scattered tabs, no forgotten replies, just one central overview for the entire business.
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Roles and user management
Give location managers access to their own location while you keep oversight from a master account. Decide per role who can reply to reviews, change settings, or just view.
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Review analytics
Track your reputation per location, per brand and over time in clear dashboards. See which locations score best, where complaints keep coming back and where there is room to grow, without having to build a spreadsheet.
How much does Repmanager cost?
Pricing depends on the number of locations. Outside Europe? Book a call and we'll quote you directly.
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€39
ex. VAT
per month
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€149
ex. VAT
per month
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
Free
All your reviews in one smart dashboard, with 25 AI replies per month. Free to use, no payment details required.
€0
per month
Included
1 location, with Google and Klantenvertellen connected
All your reviews in one overview
Instant notification for every new review
25 AI replies per month
Dashboard with your reputation score
Free, no payment details
Lite
For business owners who want every review answered, without chasing them yourself. Unlimited AI replies and auto-reply.
€32
ex. VAT
per month, billed yearly
Everything in Free, plus:
Up to 5 locations
Unlimited AI replies
AI trained on your tone of voice
Reply rules that answer reviews automatically
Review invitations via email and QR code
In-depth review analytics
Email support
Most popular
Pro
For organizations with multiple locations that want control per location. Compare locations, track KPI goals and work with your whole team.
€124
ex. VAT
per month, billed yearly
Everything in Lite, plus:
5 locations included, expandable up to 70
Unlimited users, with roles and permissions
Rep Shield blocks risky replies and filters spam
KPI targets for rating, response rate and response time
Compare locations side by side
Biggest complaints and compliments from your reviews
Personal onboarding and help with your AI settings
Support via email and meetings
From day-to-day practice at dealer groups
How dealer groups organize their review handling in practice.
Who replies to which review?
Three models for dividing the work between head office, branches and AI.
Automatic or reviewed first?
Which reviews dealer groups answer automatically, and which they don't.
Clearing a backlog
Working through hundreds of unanswered reviews without it looking fake.
When branches don't reply
Why branch managers let reviews slide, and what does work.
Manufacturer KPIs on reviews
How manufacturers hold dealers to account on rating, response time and response rate.
Audit-proof review management
What you need to be able to show when the manufacturer checks.
Frequently asked questions
Everything you need to know about Repmanager
Can I try Repmanager for free for my automotive business?
Yes. You can try Repmanager for free. For dealer groups with multiple locations, we prefer to set up the trial together, so you can test it with the right locations, users and settings from the start. This gives you a realistic view of what Repmanager can deliver in practice. Want to know where your locations currently stand? Request a free reputation measurement.
Do you work with dealer groups in the United States?
Yes. Most of our customers are dealer groups in the Netherlands and Belgium, and we are now onboarding our first US dealer groups as founding partners. Repmanager connects to Google Business Profiles. DealerRater and Cars.com are not integrated today.
Do we need to set up Repmanager ourselves?
No. For multiple locations, we help with onboarding and AI setup. This includes connecting your Google Business Profiles, setting up user roles and aligning the AI with your tone of voice, locations and internal workflow.
Do we stay in control of automatic review replies?
Yes. You decide whether replies are posted manually, automatically or partly automatically. You can configure settings based on star rating, sentiment and keywords, so Repmanager fits your quality control process and way of working.