Repmanager helps car dealers respond to reviews quickly, consistently, and at scale. On average, connected dealer groups save 4 hours a week on review management with Repmanager.


Amsterdam
Problem
Very disappointed with the service. The appointment was cancelled and the staff seemed completely uninterested.
Answered automatically
Sorry to hear that, Ben. We take our service standards very seriously. Please reach out to our location manager Mark Jansen at 020-123 456 so we can find a fitting solution.
With Repmanager, you get all the tools you need to take your online reputation in automotive seriously, without it costing you much time or effort.
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MOT complaints, sales experiences, and workshop feedback, all categorized per type of interaction. From test drive to aftersales.
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Make sure you reply to every review within an hour with our review auto-reply. Link it to your trained AI or to fixed reply templates.
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AI trained on workshop terminology, used car sales, and warranty questions. Responds professionally to technical complaints and enthusiastically to compliments.
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Track reputation per location, per brand, per salesperson. See which location scores best, and why.
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Manage all your locations from one dashboard. From head dealer to branch, one overview, full control.
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Let location managers handle their own location, while you keep the overview from a master account.

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Repmanager helps car dealers respond to reviews quickly, consistently, and at scale. On average, connected dealer groups save 4 hours a week on review management with Repmanager.
Make sure you reply to every review within an hour with our review auto-reply. Link it to your trained AI or to fixed reply templates.
Train the AI on your own tone of voice, guidelines, and exceptions. Set it up per organization or per location, so every reply sounds like it came from your team.
Managing multiple locations? We'll set up a custom trial
We'll look at your structure together and configure Repmanager for your locations.
With Repmanager, you get all the tools you need to take your online reputation in automotive seriously, without it costing you much time or effort.
Notifications
Get notified the moment a new review comes in, configurable per location and per sentiment. Know within minutes what's happening and reply within Google's 24-hour window, even on busy days.
AI-driven replies
The AI writes responses in your tone of voice, trained on your own guidelines and exceptions per location. You decide whether to send, edit, or auto-publish, one click and the reply is ready.
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Advanced review automation
Set the rules for when Repmanager replies automatically, based on stars, sentiment, or keywords. Link the trigger to your trained AI or to fixed templates, organization-wide or per location.Stel zelf in .
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Central review management for multi-location dealers
Manage all reviews from all your locations in one dashboard, filter by location or location group, and see exactly where action is needed. No scattered tabs, no forgotten replies, just one central overview for the entire business.
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Roles and user management
Give location managers access to their own location while you keep oversight from a master account. Decide per role who can reply to reviews, change settings, or just view.
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Review analytics
Track your reputation per location, per brand, and over time in clear dashboards. See which locations score best, where complaints come back, and where growth is happening — no spreadsheet required.
Calculate how much Repmanager costs for your organization
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$29
ex. VAT
Monthly
Features:
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
E-mail support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$149
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solution
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$24
ex. VAT
Monthly
Includes
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
E-mail support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$124
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs.
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solutions
Everything you need to know about Repmanager
Yes. You can try Repmanager for free. For dealer groups with multiple locations, we prefer to set up the trial together, so you can test it with the right locations, users and settings from the start. This gives you a realistic view of what Repmanager can deliver in practice.
For a single location, Repmanager starts with the Lite package. For multiple locations, the Pro package is usually the best fit. The price depends on the number of locations you want to connect. On the pricing page, you can calculate the cost for your organisation.
No. For multiple locations, we help with onboarding and AI setup. This includes connecting your Google Business Profiles, setting up user roles and aligning the AI with your tone of voice, locations and internal workflow.
Yes. You decide whether replies are posted manually, automatically or partly automatically. You can configure settings based on star rating, sentiment and keywords, so Repmanager fits your quality control process and way of working.