Repmanager is a review and reputation management platform for companies with one or more locations. You manage Google reviews in one dashboard, respond faster with AI in your style, and keep an overview of reputation and follow-up. The package you choose mainly depends on one question: do you work with one location, or with multiple locations that you want to manage consistently?

Amsterdam
Issue
Very disappointed with the service. The appointment was canceled and the staff seemed very disinterested.
Answered automatically
What a shame to hear, Ben. We take our service level very seriously. Therefore, please contact our branch manager Mark Jansen on 020-123 456 so that we can come to an appropriate solution.

The place where it all comes together: all Google reviews of all your locations in one timeline. You filter by outstanding, old, already answered, and you immediately see what has priority. You keep track of status by review, so that nothing is left behind and you always know what else needs to be done.
Useful when you work alone, but also when several people follow reviews and you need structure.

Repmanager is a review and reputation management platform for companies with one or more locations, focused on Google Business Profiles. Reviews come in centrally, you can immediately see what is urgent, and you respond faster with the help of AI in your own tone of voice. The goal is not just to post answers.
The goal is to build structural trust, limit reputational damage and improve your visibility in Google Maps with consistent follow-up.

For reviews that don't require customization. You set rules based on stars or sentiment and let Repmanager respond automatically in your style without it becoming impersonal. This way, positive reviews don't stay open unnecessarily long and you show Google and customers that you're active. You can have negative reviews flagged correctly or dealt with separately, so that you respond consciously and personally.

Collect more reviews, hassle-free. You send invitations via email or use a printable QR code on location. This way, you can ask for reviews at the right time, right after a purchase, appointment, or visit, when the experience is still fresh. This ensures a more stable inflow of recent reviews and helps to keep your review score representative, even if there is an occasional lower rating.
With Repmanager, you get all the tools you need to take your online reputation seriously in the automotive industry without spending a lot of time or effort
1
You connect your Google Business Profile so that reviews are loaded automatically.
2
You can see all reviews by location in one environment, with filters by status, sentiment, and urgency.
3
You use AI to write comments in your style or let reviews be handled automatically.
4
You specifically request new reviews via email or QR, so that your reputation does not depend on chance.
With Repmanager, you get all the tools you need to take your online reputation seriously in the automotive industry without spending a lot of time or effort
Notifications
Get notified the moment a new review comes in, configurable per location and per sentiment. Know within minutes what's happening and reply within Google's 24-hour window, even on busy days.
AI-driven replies
The AI writes responses in your tone of voice, trained on your own guidelines and exceptions per location. You decide whether to send, edit, or auto-publish, one click and the reply is ready.
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Advanced review automation
Set the rules for when Repmanager replies automatically, based on stars, sentiment, or keywords. Link the trigger to your trained AI or to fixed templates, organization-wide or per location.Stel zelf in .
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Central review management for multi-location dealers
Manage all reviews from all your locations in one dashboard, filter by location or location group, and see exactly where action is needed. No scattered tabs, no forgotten replies, just one central overview for the entire business.
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Roles and user management
Give location managers access to their own location while you keep oversight from a master account. Decide per role who can reply to reviews, change settings, or just view.
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Review analytics
Track your reputation per location, per brand, and over time in clear dashboards. See which locations score best, where complaints come back, and where growth is happening — no spreadsheet required.

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Calculate how much Repmanager costs for your organization
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$29
ex. VAT
Monthly
Features:
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
Email support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$149
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solution
Lite
For organizations with one location that want to manage reviews professionally and systematically.
$24
ex. VAT
Monthly
Includes
Manage Google reviews
Manage customer reviews
Smart, customizable review notifications
Automatic replies with auto-reply
Trainable AI in your tone of voice
1 user
1 location
Email support
Unlimited AI replies
Comprehensive review analytics
Google Business Profile integration
Fully automated AI auto-reply
Most popular
Pro
For businesses with multiple locations that want to manage per location and leave nothing to chance.
$124
ex. VAT
Monthly
Everything in Lite, plus:
5 locations included
Extra locations: flexibly scalable
Unlimited AI replies
Personal onboarding and AI setup help
Email and meeting support
Multi-user access
User roles and permissions management
Rep Shield spam detection
Enterprise
For large organizations with complex structures. Fully tailored to your needs.
On request
ex. VAT
Monthly
Everything from Lite/Pro, plus:
From 70 locations
Fully custom
Dedicated onboarding
Priority support
Custom solutions
Managing multiple locations? We'll set up a custom trial
We'll look at your structure together and configure Repmanager for your locations.
Everything you need to know about Repmanager
Absolutely. Repmanager works with a flexible monthly subscription, no long-term commitments. You can cancel at any time, and your access keeps running until the end of the paid period. No automatic renewals without your approval, no hidden conditions.
Lite is built for single-location organizations that want to professionally manage reviews, including AI responses, auto-reply, and analytics. Pro is intended for multi-location companies and offers additional features such as user roles, Rep Shield spam detection, personal onboarding and meeting support. From 2+ locations, Pro is the place to be.
Yes. You add locations or users as your organization grows without having to take out your subscription again. You can switch from Lite to Pro or Pro to Enterprise at any time, and you only pay for what you use.
Unlimited AI responses, all links to Google and Customer Stories, auto-reply, review analytics, and email support. With Pro, that comes with user roles, Rep Shield, and personal onboarding. No extra costs per review, no surprises on your bill.