Where does your dealer group stand?
The largest dealer groups in the Netherlands and Belgium, measured the same way: 60 in the Netherlands, 44 in Belgium. Only the top 10 per country is published by name. Request the report for your own organisation here: your position, your own figures and how you compare with the top 10 and the market average.
Your own report, only for your organisation
You get your position in this edition, your Reputation Score and your five figures (stars, review volume, response rate, response time and complaint gap) next to the top 10 and the market average for your country. Plus every location against the yardstick: best and weakest location, spread and where the quickest wins are. In your inbox within two working days. Not a car business? Request a free reputation audit for your own sector.
Frequently asked questions
About the ranking, the Reputation Score and the method
What is the Dealer Reputation Index?
The monthly measurement of the largest car dealer groups in the Netherlands (60) and Belgium (44) on reputation behaviour: what they actually do with their Google reviews. Everyone is measured with the same formula. Per country we publish the top 10 by name and score; the others get their position and figures on request, only for their own organisation. Netherlands: 1,882 verified Google profiles and 302,352 reviews. Belgium: 887 profiles and 203,880 reviews.
How is the Reputation Score calculated?
The Reputation Score (0-100) combines what customers say (average stars, review volume) with what the group itself does (response rate, response time and the complaint gap). The ingredients are public, the exact weighting is not. It is the same scoring model customers see in the Repmanager dashboard; there the score is more detailed and also covers sentiment and your own response target.
What data is the index based on?
Public Google reviews of the locations of the measured groups: 1,882 profiles in the Netherlands, 887 in Belgium. Every profile can be traced to the group's official website. The window is a rolling 12 months; the current month never counts.
How reliable are the figures?
Every figure is counted, not estimated. The profile list is version-controlled, we track mergers and acquisitions in a public register, and the figures are validated against official location pages. Spot a factual error anyway? Email us; we correct proven errors visibly.
What is the complaint gap?
The complaint gap is the share of negative reviews (1 and 2 stars) that get no public reply from the dealer, measured within the edition's 12-month window. It is one of the five ingredients of the Reputation Score.
Are Repmanager customers treated differently?
No. Every group is measured identically on the same public Google data, customer or not. There are no labels, no advantages and no removal on request: a single exception would make the whole index worthless.
How often is a new edition published?
Every month. The measurement window then moves on by one month. From edition 2 you will see each group's movement since the previous edition and its score history.
How do I get the report for my own group?
Use the form at the top of this page to request the free group report: the figures behind your position, per location, with your best and weakest location and the spread.
My dealer group is not listed. Why not?
Per country the index follows the largest dealer groups: 60 in the Netherlands and 44 in Belgium, based on Google profiles and review volume. We process mergers and acquisitions every edition, so groups can enter the index or be merged. Other countries will follow.