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What does each platform actually measure?
Booking reviews are tied to an actual stay: only guests who booked and stayed can leave one. That makes them verified and credible, and within Booking they help determine your position in the platform's own search results. Tripadvisor is open and revolves around the orientation phase: travellers compare accommodations, read experiences and build shortlists, sometimes months before the trip. Google reviews work the way they do everywhere: they appear in search results and on Maps, exactly when someone at or near the destination searches for a hotel, restaurant or activity nearby.
The practical consequence: a weak Booking profile costs you bookings inside the channel, a weak Tripadvisor profile costs you the shortlist, and a weak Google profile costs you the traveller who searches outside the platforms and wants to book direct.
Which platform weighs heaviest?
That depends on where your guests come from. A hotel that fills up largely through Booking feels the Booking score directly in revenue. A destination hotel with a lot of international orientation leans more on Tripadvisor. And anyone who wants more direct bookings, outside the platforms' commissions, needs Google most of all, because that is where the guest who wants to find your website is searching. My advice: do not treat any single platform as sacred, but look at your own numbers to see where your guests come from and divide your attention accordingly. The broader trade-off between platforms is covered in review platforms compared.
Where do you respond first?
Wherever a complaint sits, and only then the praise. An unanswered complaint on Tripadvisor scares off orienting travellers for months, and an ignored Booking review about a broken shower reads as a warning to every next booker. So the order is not per platform but per urgency: complaints first, within a day if possible, no matter where they appear. Why that speed matters so much is covered in responding to reviews within 24 hours, and how to answer a critical review well in how to respond to negative reviews.
How do you keep three streams manageable?
Not by checking three environments three times a day, because nobody keeps that up alongside running a hotel. The front desk has no time to walk platforms, and precisely in high season, when the review stream peaks, time is scarcest. The solution is to have all reviews arrive in one place, with the urgent ones on top. With Repmanager, your reviews from the different platforms come together in one overview, so last night's complaint sits at the top this morning instead of buried in the third tab. That way you treat three platforms as one workflow, and the content of the review determines priority instead of the coincidence of who looked where. How to keep the stream of new reviews going at the same time is covered in how to structurally get more reviews.
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