What Google says about this
Google is clear about it:
“Respond to reviews to show that you value customer feedback.”
Source: Google Support
That one sentence says it all. Google expects you to show that you're engaged with what customers write. Not only because it's neat, but also because it's part of how your profile is rated. Do you respond to every review? Then you show that you take your customers seriously. And that counts.
Respond quickly = gain trust
Birdeye research shows that more than half of the people expect a company to respond within 24 hours. That's not much time. But it does make a world of difference. Reacting quickly builds trust. And trust determines whether or not people become your customers.
Also Ash Nicely confirms that those first 24 to 48 hours are crucial. After that, the value of your response decreases. You simply appear less involved. By picking up each review on time, you build a reliable image. Not only to the writer, but also to other readers.
What about your visibility in Google Maps?
Responding to reviews isn't a direct “ranking factor,” but that doesn't mean it doesn't have an influence. According to Chat Meter it does have an effect on your local findability. Why? Because Google looks at activity. And at interaction.
A profile that's alive — with comments, updates, and regular activity — is more likely to be seen as relevant. Especially in combination with other factors, such as location and keywords. So yes: if you're respond toevery review within one day , this will give Google a clear signal that you actively manage your profile. And that increases your chances of appearing higher in Google Maps.
How to make it a habit
In practice, this doesn't need to take much time at all. A few smart adjustments help you to respond structurally within 24 hours:
- Enable notifications for new reviews
- Keep comments concise when you're short on time
- Use tools like Repmanager to respond automatically without making it impersonal
With the RepManager's Autoreply-feature, you can set every 5-star review without text to be answered automatically with a short, appropriate response. Think, “Thank you for your review!” or any other variation in your own style. This way, your profile remains active, even when you're away from your laptop for a while. And Google sees: you're here.
Don't wait. React.
Every review is an opportunity. A time to be visible, gain trust, and show Google that you're active. Don't miss out on that opportunity. Respond on time. Not once in a while, but always. And if possible: within a day.
No time?
With RepManager, you respond automatically within 24 hours — professionally, personally and in your tone.
