Craft first, keyboard second: How Van de Hare Barbers automates digital hospitality with AI Review Management
The challenge: Scissors in hand, not on the keyboard
Van de Hare is a recognised name on Amsterdam’s Singel. Customers do not come for a quick cut, but for quality, passion, and an authentic atmosphere. With an average score of 4.8 from 185 reviews, customer satisfaction is clearly strong.đ
That success created a practical challenge for day-to-day online reputation management:
- After-hours workload: A barber is behind the chair all day. Replying to Google reviews often had to happen in between appointments or in the evening.
- High standards for replies: A generic “thanks” does not fit the brand. Reviews mentioning “passion for the craft” and “treated like a king” deserve a warm, personal response.
- Time pressure: Writing those personalised responses manually costs the owner about 2 hours per month, time better spent in the shop or off the clock.
The task was clear: keep the quality of the guest experience consistent online, without losing time to repetitive typing.
The solution: A digital host for Google review responses
Van de Hare uses Repmanager.ai as an extension of the hospitality in the shop. The AI is configured to match the warm, direct Amsterdam tone that customers expect from the brand.
- Tone and style consistency: The AI detects keywords in reviews (such as “authentic”, “quality”, “atmosphere”) and naturally incorporates them into the reply. Responses feel like the owner wrote them, not like a template.
- Local SEO support: By replying quickly and consistently, the Google Business Profile stays active and competitive in Google Maps searches like “barber Amsterdam city centre”.
Automation that protects focus: The priority returns to the craft. Phone and laptop stay closed more often, while review response automation keeps customer experience strong.
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Trusted by professionals
Our beta access users rate RepManager 4.8 out of 5 stars. Why? Because smart review management works.
Bochane Groep
“Negative reviews could delay or even cost our deals.
“Previously, it took our team hours to manually monitor and answer reviews. Now RepManager automates this process, allowing us to
“Our customers expect top service. By responding quickly and professionally to reviews via RepManager.ai, we show that we listen to feedback and always strive to improve. This has given our customer satisfaction a significant boost.”
"With three locations and growing brands like Omoda and Jaecoo, Repmanager saves us 30 minutes every day. That time is spent with customers in the showroom."
