Imagine: you're on the go and looking for a place to eat, a hairdresser or a shop for that one last-minute gift. Chances are, you'll open Google and choose an option from the local results in seconds. For you as an entrepreneur, it is crucial to be in those search results with your company: visible, complete, and attractive. How? By setting up a Google Business Profile (GBP).

Why this is so important and how exactly to get started so that customers find you faster and choose you faster? Let's learn!

What is a Google Business Profile?

A Google Business Profile (GBP) is like an online business card that instantly shows your most important business information on both Google Search and Google Maps. Think about your address, opening hours, photos, and reviews, all in one convenient place. This way, potential customers can immediately see if you're open, how they can reach you, and what others have to say about you.

In addition, a GBP is more than just a simple listing. It is a mini-website that is often the first point of contact between you and new customers who come to you via Google. Visitors can immediately see where you are, what products or services you offer, and how they can call or email you. This accessible first contact increases the chance that they will choose your company instead of a competitor.

Why is Google Business Profile So Impactful?

Very simple: when people in your neighborhood look for a hairdresser, restaurant, or another service, there is a good chance that they will “just Google”. And who will appear at the top? Right, often the one with a complete and active Google Business Profile (GBP).

This is because Google values companies that keep their profiles up to date and share relevant information so that you appear more quickly in local search results. With one click on your GBP, potential customers will see your opening hours, photos, and reviews. That makes the step to visit your business even smaller.

Another advantage is the direct interaction you have via the GBP. Customers can ask questions, leave reviews, and share photos. This gives you the opportunity to respond quickly and make a positive impression. If you're always ready with a friendly answer or a word of thanks, you show that you're involved, something that adds a lot of value today.

This way, your Google Business Profile becomes not only a source of information but also a place where you can digitally engage with your audience. This increases your online visibility, builds trust, and makes the step towards a visit or purchase smaller than ever.

Here's How to Add Your Business to Google in 9 Steps:

Ready to take the step? Below is a comprehensive step-by-step plan for setting up and optimizing your Google Business Profile.

Step 1: Go to google.com/business

This is the central place where you manage your profile. Sign in with the Google Account that you want to connect to your business. If you don't have a Google business account yet, create one. This way you'll keep all your business communications separate from personal mail.

Step 2: Enter Your Company Name

Enter your company name exactly as you use it on your facade, website, and other media. Consistency is key: Google loves it when information is the same everywhere, and your customers know exactly what to expect.

Step 3: Set Up The Address and Service Area

Depending on your business form, you choose whether to show a physical location or a service area (or both). Do you run a hair salon where customers can stop by? Then state your address clearly. Are you a freelance caterer or gardener who works on location with customers? Then specify a service area in which you are active.

Step 4: Choose the Right Category

Google uses your primary business or service category to determine which searches you appear in. So be specific: “Pizzeria” is better than “Restaurant” if you mainly sell pizzas. This increases the chance that you will show up with people who are specifically looking for your type of business.

Step 5: Phone Number and Website

A phone number and URL for your website should not be missing. They make it very easy for customers to get in touch directly or learn more about your business. This is also a plus for your online visibility, as Google sees that you're active on multiple channels.

Step 6: Verification

To prove that you really own or operate the business, you need to verify your information. This can be done in various ways: via a postcard, a phone call, a text message, or in some cases instant verification if your website is already linked to Search Console. Don't worry: Google will guide you through this process.

Step 7: Supplement and Optimize

An empty profile page does not invite. So complete your profile with photos, a catchy description, and current opening hours (including holidays). When you refresh the profile information regularly and, for example, post new photos, you can keep Google and your customers involved in what's going on in your business.

‍Key Benefits of Google Business Profile

With a fully set up and active Google Business Profile (GBP), you're not only on the radar of people who randomly search for “hairdresser in my neighborhood” or “best pizzeria near me,” you're also really noticed.

This is because Google gives priority to companies that keep their information tidy, post regular updates, and respond to customer interactions. The result? You'll move up more quickly in local search results, where potential customers are browsing more and more.

In addition, your GBP also offers a platform to tell your story. Through photos, company messages, and even products or menu items, you can leave a unique impression long before someone actually visits your store. This way, you build trust and make it easy for visitors to make an informed choice.

When you actively deal with reviews and questions, you show that you have an eye for customer satisfaction. This way, you can build long-term customer relationships and a solid online image without costing you tons of money.

How to List Your Business on Google Maps

‍Once your Google Business Profile is verified, your location appears on Google Maps. This visibility makes it easier for customers to find you and get routes, increasing the chances of a visit.

Companies often ask how to add their business to Google Maps, and the answer lies in creating and verifying your Google Business Profile. It's an easy way to expand your reach and boost local traffic. The importance of a good business profile and optimizing a Google Business Profile is one of the most impactful strategies for improving local visibility.

It bridges the gap between online searches and offline visits, allowing your company to connect with customers at critical moments of decision-making. By making the most of this tool, you're not just putting your business on Google, but opening the door to a world of opportunities.

Take control of your company's digital story with our Google reputation management services. Be aware of customer feedback, build a strong online presence, and strengthen your reputation. Learn how we can help turn reviews into long-term customer relationships and measurable business success.