You want your business to stand out online, but how do you make sure you don't sink into the crowd? A verified Google Business Profile immediately gives you more visibility and reliability in Google Search and Maps.

Let's learn why verification is a must for your company and how to get started step by step. A recognizable, professional online presentation can make just the difference between a fleeting website visitor and a satisfied customer.

Why Verifying Your Google Business Profile is Crucial

Not only do consumers nowadays look more fanatically for local services, but they also expect to find relevant and reliable information immediately. With a verified Google Business Profile, your company stands out in search results and you inspire trust with potential customers.

In addition, you get access to additional features in Google, such as posting updates and managing customer reviews. This ultimately leads to more visibility, more interaction and more satisfied customers.

A Step-By-Step Guide to Getting Your Google Business Profile Verified

There are multiple ways to verify your Google Business Profile, each with its own benefits. The method you choose depends, among other things, on the data you've already linked to Google and how quickly you want to activate your profile. Below are the most common options:

Google Business Profile Verification Methods

Video Verification

With video verification, you show Google that your company really exists and that you are the owner or manager. For example, you film the outside of your building, recognizable business equipment, and possibly the place where you normally work. You must then upload the video for review.

Video Verification Steps:

1. Sign in to your Google Business Profile.
2. Select the location you want to verify.
3. Click “Verify Now” and choose video verification.

The video should capture:

• The outside of your company with a sign or recognizable sights in the neighborhood.
• Important equipment or facilities inside, such as office equipment or cash registers (POS systems).
• Proof of management, such as a business license or access to restricted areas

Important: Make sure your video is clear, stable, and meets Google's requirements. To protect privacy, avoid filming sensitive information or employee faces. Google usually reviews these submissions within a few business days. By following their guidelines carefully, you can avoid delays.

Instant Verification

In some cases, you can verify your profile with one click. This usually happens if you already have an established website that is linked to Google Search Console. Google checks the consistency of your business data and can thus verify you almost immediately.

Direct Verification Criteria:

• Your company has verified NAP (Name, Address, Phone Number) information that is consistent across platforms.
• Your site is linked and authenticated with Google Search Console.

This method is highly efficient but only applicable to companies that meet specific requirements. Most new or less established profiles will require other verification methods.

‍Postcard Verification

You request a code via Google that is sent by mail to your business address. Once you receive the card, enter the code to complete the verification. This takes a little longer but usually works smoothly.

‍Postcard verification steps:

1. Sign in to your Google Business Profile.
2. Select the location and click “Verify Now”.
3. Enter the name and address of the postal contact.
4. Once the postcard arrives, log back into your account and enter the verification code.

Important: Double-check the address to avoid delivery issues. If your postcard doesn't arrive within the expected time, you can request a new one. Take into account factors such as holidays or local postal service delays that may affect delivery times.

Telephone Verification

If your company number is known to Google, you can receive a call with a code. Enter this code and you'll be verified in a few minutes. This method is convenient, but not always available to every company.

‍Phone verification steps:

1. Sign in and select your business location.
2. Click “Verify Now” and choose the phone option.
3. Google calls your registered business number and gives you a code. Enter this code into your account to complete verification.

Please note: Make sure your specified phone number is up to date and reachable. This option is generally fast and efficient but may not be available for every company.

‍E-mail Verification

Have you linked your company's email address to your Google Account? Then you can receive an email containing a verification code. Just copy and paste, and you're done. This method is also only offered in certain situations, for example, if the email address has been known to Google for a long time.

‍Email Verification Steps:

1. Sign in and select your location.
2. Click “Verify Now” and choose email verification.
3. Google will send a code to your email address. Enter the code to complete verification.

Remember: Use an active email address that you check regularly, and check the spam folder if the code doesn't arrive soon.

‍What to Do After Your Business is Verified

Once your Google Business Profile is officially verified, you'll have access to a range of additional features. For example, you can add photos, post company updates, and get insight into how users find your profile. It is wise to immediately go through all the settings and keep your information up to date: such as opening hours, address details, and any services you offer. That way, potential customers know exactly what to expect, and that exudes professionalism and reliability.

Have you received reviews? So take the time to respond properly, whether the feedback is positive or less positive. This shows that you are engaged and can improve your reputation.

In short: good optimization after verification is at least as important as the verification process itself.

Pro tip: Use Google Posts to keep your audience up to date with promotions, events, or announcements. Consistent engagement can positively influence your search rankings.

‍

‍Possible Obstacles & Solutions To Getting Your Business Verified on Google

‍Despite good preparation, there can sometimes be bumps in the road when it comes to verifying your business. Here are some common challenges and tips for solving them:

1. Delayed postcard: Will it take longer than expected for the postcard to arrive? First, make sure that the specified address is correct. If the card hasn't been delivered after a week, you can request a new code from Google.
2. Video verification rejected: Does your video fail the inspection? Make sure that the images are well-lit and that the most important landmarks (such as the outside of your company) are clearly visible. Then upload again in accordance with Google's guidelines.
3. Invalid phone number: If you don't receive a call during phone verification, check that the company number listed is correct and operational. Sometimes this verification option isn't available, in which case you can switch to one of the other methods.
4. Didn't receive email: Are you not receiving a verification email? Make sure you've entered the correct email address and also check your spam folder. If it takes too long, consider an alternative verification method.

With a little patience and a critical eye on the details, there is always a method that suits your situation. This way, you can avoid getting stuck in the process unnecessarily and you can quickly take the next step towards a professional online business card.

Final Words

A verified Google Business Profile is the key to greater visibility and reliability in search results. By authenticating your company data, you prevent yourself from disappearing into the crowd and can actively work on your online reputation, from responding to reviews to posting news.